Coming Soon
100% protection from cold and wet conditions.
Zero sacrifices.
Email us today:
info@shoe-shields.com
For many female athletes, cold and wet weather is a major impediment.
Cold feet reduce coordination, control, and confidence, leading to poor play and less playing time.
For athletes competing to play at the highest levels, this disadvantage limits opportunities for college recruitment and scholarships. For recreational players, it reduces enjoyment and social benefits.
Cold sensitivity disproportionately affects female athletes, who are also under-served by big sportswear companies. By creating a product that addresses this issue, we are working to close that gap.
Let’s Talk Numbers
(all figures refer to
USA as of 2025)
youth soccer players
impacts performance
players on soccer cleats
footwear market
For cold-sensitive players, existing options don't cut it
Competing products are expensive or insufficient, and DIY alternatives often introduce more problems than they solve.
Specialized Cleats
Too expensive to purchase for seasonal use
Require players to adjust to new fit and feel
Cleat Spats
Not insulating or waterproof
Don't provide full-foot protection
Doubled Socks
Don't work with tight cleats
Reduce circulation & sensation
Don't protect from wet conditions
Hand Warmers
Bulky & uncomfortable
Don't stay in place during intense play
Don't protect from wet conditions
Plastic Bags
Cause feet to slip within cleats
Trap sweat, fungus, & bacteria
Don't protect from the cold
About Us
Erin Reeve, CEO
Former Olympic Development Program
& D1 college soccer player
Sam LaRussa, CFO
Economics PhD student at
The George Washington University
Deep Local Network
Involved in soccer community for 10+ years
Direct connections to hundreds of players, coaches, league organizers
Personal Experience
We're both lifelong, year-round soccer players
Erin experiences severe cold sensitivity
Technical Expertise
15+ years professional experience:
Erin in sales & marketing
Sam in forecasting & benefit-cost analysis
Our goal is to develop a solution that allows
cold-sensitive players to reach their full potential
Get in Touch
Questions? Comments? We would love to hear from you!
Please use the form to send us a message, or send us an email at info@shoe-shields.com, and we will follow up as soon as possible.